Methods Real Estate Agents Used to Market Home

04/22/2009 22:24

 

 METHODS USED TO MARKET HOME 

Nine out of ten sellers using an agent listed their homes on the Internet. A yard sign was the second most frequently used method with eight out of ten sellers indicating that they had used this method. Only 59 percent of sellers using an agent held an open house, and other marketing methods were used less frequently. While marketing methods vary by type of home, only mobile or manufactured homes were marketed most frequently by a method other than the Internet; 89 percent of sellers with agents used a yard sign to  market mobile or manufactured homes. Additionally, yard signs were used more frequently when selling detached single family homes and cabins or cottages. High-density homes, such as townhouses and condos, were marketed less frequently with yard signs.

Source: 2008 NAR Profile for Home Buyers and Sellers

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